Privacy policy

Easton Birch Privacy Policy

At eastonbirch.com, protecting the privacy and security of your personal information is one of our highest priorities. We are committed to respecting your privacy rights and providing a safe and transparent online experience. This Privacy Policy explains how we collect, use, and share your personal information when you visit our website or make a purchase.

Data Controller

Easton Birch Limited is the data controller responsible for processing your personal information.

If you have any questions or concerns regarding the use of your personal data, you may contact us:

Email: contact@eastonbirch.com

Mailing Address:
Easton Birch Limited
2301, 23/F, Bayfield Building
99 Hennessy Road
Wan Chai, Hong Kong

Personal Information We Collect

1. Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing activity, including:

  • IP address

  • Browser type and version

  • Time zone

  • Pages visited, links clicked, and search terms

  • Cookies and similar tracking technologies

This information is referred to as Device Data.

2. Information Collected When You Make a Purchase

When you place an order, we collect the information necessary to process your purchase, including:

  • Full name

  • Billing and shipping address

  • Email address and phone number

  • Payment information (such as credit or debit card details)

This information is referred to as Order Data.

How We Use Your Personal Information

We use your personal information for the following purposes:

Order Processing

  • Preparing, shipping, and delivering your orders

  • Sending order confirmations, invoices, and customer service communications

Improving Your Experience

  • Analyzing browsing behavior to improve our website

  • Personalizing website content, offers, and advertisements based on your interests

Legal Compliance and Fraud Prevention

  • Protecting our services and customers

  • Preventing fraudulent transactions

  • Complying with applicable legal obligations

Sharing Your Personal Information

We share your personal information only when necessary, including with:

Service Providers

We work with trusted third-party providers such as Shopify, Google Analytics, Stripe, and other payment processors or logistics partners. These providers are contractually required to safeguard your personal information.

Legal Requirements

We may disclose your personal information when required by law or in response to valid legal requests from public authorities.

We do not sell, rent, or trade your personal information to third parties.

Behavioral Advertising

We may use your information to provide personalized advertising based on your interests.

We work with advertising partners that analyze your interactions with our website in order to display relevant advertisements.

You can opt out of personalized advertising through your browser settings or industry tools such as Your Online Choices, where available.

Your Privacy Rights

If you reside in the European Union or another jurisdiction that grants similar rights, you may have the following rights:

  • Right of Access – Request a copy of the personal information we hold about you.

  • Right to Rectification – Request correction of inaccurate or incomplete information.

  • Right to Erasure – Request deletion of your personal information, subject to applicable legal retention requirements.

  • Right to Data Portability – Request that your personal information be transferred to another service provider where applicable.

  • Right to Object – Object to certain processing activities, including direct marketing.

To exercise any of these rights, please contact us at:

Email: contact@eastonbirch.com

Data Security

We implement appropriate technical and organizational measures to protect your personal information against:

  • Unauthorized access

  • Loss or alteration

  • Unauthorized disclosure

Please note: No method of data transmission or electronic storage is completely secure. We encourage you to exercise caution whenever sharing personal information online.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or to comply with applicable legal obligations.

Typical retention periods include:

  • Order Data: Up to 5 years for tax, accounting, and legal compliance purposes.

  • Device Data: Up to 12 months.

Cookies and Similar Technologies

We use cookies and similar technologies to improve your browsing experience and the functionality of our website.

You may manage your cookie preferences at any time through your browser settings or our cookie consent banner.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs.

Any updates will be posted on this page along with the revised effective date.

Contact Us

If you have any questions regarding this Privacy Policy or our handling of your personal information, please contact us:

Email: contact@eastonbirch.com

Mailing Address:
Easton Birch Limited
2301, 23/F, Bayfield Building
99 Hennessy Road
Wan Chai, Hong Kong